06/05/2017

S.Pellegrino an icon of Italian excellence throughout the world and a main partner of East Lombardy.

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Since its beginning, in 1899, S.Pellegrino has been an icon of Italian excellence. With over 1 billion bottles sold every year throughout the world, it’s an absolute protagonist on the best tables in restaurants worldwide. The brand has long been known as ambassador of the Italian lifestyle, interpreter of elegance, refinement and conviviality. A main partner of the East Lombardy project, S. Pellegrino boasts an extraordinary historical and cultural heritage and is a resource inextricably linked to the territory that cannot be relocated. Flowing from the springs of the Brembana Valley, at the foot of the Alps and then bottled in the historic San Pellegrino Terme plant in the heart of East Lombardy.

“The support of the Sanpellegrino Group to the East Lombardy initiative is based on the opportunity to promote enogastronomic excellence but also on sharing a common approach to valorisation of the territory and the creation of shared value – explained Fabia Ruggeri, Communication and Corporate Affair Manager Sanpellegrino - In a network and system logic with other actors in the socio-economic life of the four territories of East Lombardy, it was natural to associate our brand with this initiative and in this particular area so rich with tourist attractions not only from the food and wine point of view , but also cultural and artistic.”

Distributed in 145 countries, S.Pellegrino is chosen by the greatest international chefs but at the same time does not forget its roots, so much so that in San Pellegrino Terme, where the group was born, will soon be the new company house, a flagship factory with its original features that will emphasise the strong link between the water and soft drinks with and its own territory.

Distributed in 145 countries, S.Pellegrino is chosen by the greatest international chefs but at the same time does not forget its roots, so much so that in San Pellegrino Terme, where the group was born, will soon be the new company house, a flagship factory with its original features that will emphasise the strong link between the water and soft drinks with and its own territory. The ambitious project, curated by architect Biarke Ingels of the Danish studio BIG, includes, among other things, the installation of a gigantic "geological biopsy" that will show the thirty-year journey that the water must go through from the cloud to the ground and then seeping into it, to acquire the minerals and achieve purity, transparency and naturalness that makes S. Pellegrino so unique.

On the subject of sustainability, which is also one of the cornerstones of the East Lombardy project, the protection of water and its sources, the enhancement of the territory and the protection of the environment are central values for the company. The aim is to safeguard the water resources through projects and activities that aim to enhance this good and to promote a real "water culture", a precious resource that is renewable but not inexhaustible that must also be guaranteed for future generations. In the creation of shared value, the Sanpellegrino Group has been committed for over a century to continue being a virtuous example for other businesses as well as providing concrete benefits to people, the economy and the territory.

East Lombardy is the European region
of gastronomy 2017

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