Sustainable consumption

It is well known that what you eat daily has a direct impact on your health. “We are what we eat”, said the German philosopher Ludwig Feuerbach, while in ancient Greece Hippocrates advised, “Let food be thy medicine and medicine be thy food”. If it is true that modernity has nourished millions of people, well-being has also produced "junk food", with all the consequent health problems. Fortunately, however, today there is a greater focus on the quality of food and the impacts of incorrect food consumption: with adequate information and a minimum commitment to making choices, your diet can improve, with beneficial effects on health and quality of life.

Have you ever considered that what you eat can also have negative impacts on the environment, on the well-being of workers and on the animals involved in production? Like tourism, even the food we consume can unknowingly have negative impacts on the natural environment, helping to reduce biodiversity, impoverish and pollute the land and water we drink, provoke phenomena of standardisation and loss of local culture. Today junk-food is widespread, but fortunately, responsible behaviours on nutrition are also spreading, both in terms of health and the environment in which we live.

It is therefore important to pay attention to the way we eat. By choosing local products, maybe even organic products, and by changing our lifestyle and the way we eat, we are doing a favour to ourselves, we are preserving the environment and putting in motion an economy that prefers quality products to junk food and that prefers the typical products that promote our culture and respect both the environment and animal welfare.

Becoming a conscious consumer can be easier than you think: just be more informed and aware of the impact of food on our health and the environment, then changing some habits will be an automatic and daily gesture. It’s not always about spending more, but paying attention to the origin of the products, their quality, freshness and seasonality. Inquiring about the origin of the food allows you to choose local, zero km and organic food, in order to savour products that are definitely better, fresher, tastier and more nutritious.

These are small actions, but it is essential to be aware of the need to ensure healthy eating, to reduce the impacts of transport and the use of fertilizers and chemical pesticides in agriculture, to ensure the survival of local producers and restaurateurs who value the quality of the product and to preserve biodiversity.


East Lombardy is the European region
of gastronomy 2017